What is the core customer value?

The basic problem$-$solving benefits that consumers are seeking. It is the primary reason a consumer chooses one product over another, focusing on the intrinsic advantages that the product or service offers beyond its features, design, or physical attributes. Core customer value is about understanding and addressing the underlying needs or problems that customers aim to solve through their purchase.

The physical product or service offered to consumers

The after$-$sales service provided

The brand recognition enjoyed by a product