What is the customer acquisition cost for premium accounts for a bike sharing app where the...
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What is the customer acquisition cost for premium accounts for a bike sharing app where the company pays 30¢ per ad-word and gets 1,000 ad-word, click-thru visits to its webpage. Assume the company gets 5% of these visitors to sign up for freemium accounts and 10% of those who sign-up for freemium accounts convert to premium accounts. $300 $120 $100 $60 What is the customer acquisition cost for premium accounts for a bike sharing app where the company pays 30¢ per ad-word and gets 1,000 ad-word, click-thru visits to its webpage. Assume the company gets 5% of these visitors to sign up for freemium accounts and 10% of those who sign-up for freemium accounts convert to premium accounts. $300 $120 $100 $60
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Related Book For
Financial Accounting
ISBN: 978-0134725987
12th edition
Authors: C. William Thomas, Wendy M. Tietz, Walter T. Harrison Jr.
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