Question: What is the Customer Relationship Strategy ? - Within the Heineken's Industry , (Product - Heineken Zero) within Heineken's Organization Should include: Typical relationship between

What is the Customer Relationship Strategy ? - Within the Heineken's Industry ,

(Product - Heineken Zero) within Heineken's Organization

Should include:

  • Typical relationship between salesperson and customer in this industry
  • Methods used to strengthen a log-term relationship for repeats and referrals
  • Has this changed since Covid, if so how?

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