What is the difference between a marketing tactic and a marketing strategy?

Successful marketing tactics depend on consumer input and buy$-$in$,$ while successful marketing strategies depend on the marketer$$s skills and creativity.

Marketing tactics are typically short$-$lived and unsuccessful, while marketing strategies are typically long$-$term efforts that yield results.

Successful marketing tactics change based on available technology and trends, while successful marketing strategies have stayed constant over time.

Marketing tactics are often seen as untrustworthy or exaggerated, while marketing strategies are usually seen as clever and intelligent.