- what is the difference between a primary (trade directly with issuing company, like an IPO) and secondary market (where investors trade among themselves in an organized market without the issuer being involved or knowing when ownership changes). - what is the difference between private and public companies (such as stock liquidity, ability to raise capital). - What makes an asset liquid? (The ability to buy and sell it easily). - the decisions he makes (investing, financial and managing cash) and why the investment decision is the most important one (because the overriding goal of the financial manager is to increase and maximize the wealth of the shareholders).