Question: What is the difference between a slogan and a positioning statement? Question 2 5 Select one: a . A positioning statement communicates the benefits of

What is the difference between a slogan and a positioning statement?
Question 25Select one:
a.
A positioning statement communicates the benefits of your product or service; a slogan is used in advertising.
b.
A positioning statement is brief; a slogan is one or two paragraphs long.
c.
A positioning statement is used in print advertisement; a slogan is used in television advertisement.
d.
A positioning statement includes financial data and future growth statistics; a slogan is a short catchphrase.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

MRKT 310 Principles of Marketing Strategic Marketing & Value for the Customer Please use the service offering below; Lyft PRODUCT CHOICE & CONTENT Your focus will be on the domestic, or U.S....

Q:

MKT500 Assignment 4 Requirements. Please design and create a PowerPoint Presentation that meets the criteria stated in the attachment. The slides should have bullet points and the notes or talking...

Q:

Case study attached and questions listed below: Questions: Question 1 - Nike is constantly being challenged to develop and launch a continuous range of new shoes. To do so, they need to understand...

Q:

INTRODUCTION: In February 2015, Majdy I. was appointed as a Chief Executive Manager of the Manufacturing Company by Mamoun N., President. Majdy had wide executive experience in the manufacturing...

Q:

INTRODUCTION: In February 2015, Majdy I. was appointed as a Chief Executive Manager of the Manufacturing Company by Mamoun N., President. Majdy had wide executive experience in the manufacturing...

Q:

5. Recommend a major selling idea (like a slogan or a positioning statement) for a promotional campaign aimed at Canadian non-users of refrigerated cookie dough who currently bake from scratch...

Q:

( Fill in with your defined, measurable, achievable, relevant, and time - bound marketing goal or objective. ) Stage Three ( 2 0 marks ) The selected few Target Market Although the target market...

Q:

( Fill in with your defined, measurable, achievable, relevant, and time - bound marketing goal or objective. ) Stage Three ( 2 0 marks ) The selected few Target Market Although the target market...

Q:

INFO 5080 RESEARCH METHODS INFERENTIAL STATISTICS ASSIGNMENT The management of ACME Automotive Repair Company, with over 400 franchises nationwide, has become concerned with the percentage of parts...

Q:

Please select a new offering, a new product/ service , to tap into the unmet needs of a customer segment of your choice by doing customer and market analysis. Prepare detailed marketing plan .The...

Q:

Find the future value annuity factor for a 9-year annuity whose annual rate is 1.4% with monthly compounding.

Q:

Refer to problems 7.42 and 7.43 and complete an evaluation of the statement of cash flows of Chartowers Ltd.

Q:

consignments are specialized marketing method consignee takes possession of merchandise but title remains with the manufacturer

Q:

Bond X is noncallable and has 20 years to maturity, a 9% annual coupon, and a $1,000 par value. Your required return on Bond X is 12%; if you buy it, you plan to hold it for 5 years. You (and the...