What is the difference between brand loyalty and brand parity?

Brand loyalty guarantees that a consumer buys a specific brand if the brand is equitable with other brands.

Brand loyalty means that customers consider one brand as their only choice, and brand parity indicates that consumers are fickle in their purchase choices.

Brand loyalty means that customers consider one brand as their only choice, and brand parity leaves customers with the perception that few distinctions exist between competing brands.

Brand loyalty and brand parity differ only in that loyalty persuades a consumer to purchase the brand and parity persuades them not to buy the brand.