Question: What is the difference between confidential and anonymous data in marketing research? Question 4 Answer a . Confidential data means respondents do not share any
What is the difference between confidential and anonymous data in marketing research?
Question Answer
a
Confidential data means respondents do not share any identifying information, while anonymous data means respondents share identifying information only with the researcher.
b
Confidential data is used for internal purposes only, while anonymous data is published.
c
Confidential data is shared publicly, while anonymous data is kept private.
d
Confidential data means respondents share identifying information only with the researcher, who keeps it private, while anonymous data means respondents do not provide identifying information at all.
e
Confidential data is collected through online surveys, while anonymous data is collected through inperson interviews.
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