Question: What is the difference between Fifi Puddlecat s customized collar and Spike Bigdog s food bowl with a logo from his owner s favorite college

What is the difference between Fifi Puddlecats customized collar and Spike Bigdogs food bowl with a logo from his owners favorite college team?
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Fifi Puddlecats customized collar is considered one-on-one marketing, whereas Spike Bigdogs food bowl comes from an affinity program.
Fifi Puddlecats owner has a lifetime customer reward he cashed in, whereas Spike Bigdogs owner has frequency marketing.
Fifi Puddlecats owner has developed a cost-effective exchange, whereas Spike Bigdogs owner has maintained long-term relationships.
Fifi Puddlecats collar reveals relationship marketing, whereas Spike Bigdogs food bowl is a product of managed marketing.

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