What is the difference between image, identity, and reputation?$2.$ What is the difference between outputs and outcomes?$3.$ What is the difference between public relations and marketing?$4.$ What is the difference between public relations and advertising?$5.$ What is done first in a strategic communications plan? Primary or secondary research? Why?$6.$ What is a SWOT analysis? Give an answer for what each letter stands for. Not just one word, but an example$\mathrm{.}7.$ What doe PESO mean? Give an answer for what each letter stands for. Not just one word, but an example$\mathrm{.}8.$ What are the advantages of using a survey as a research method?$9.$ How has social media changed the marketing mix?$10.$ What is a communications audit?