What is the difference between incremental and radical innovation? Why do we say innovation is nonlinear $($see info below$)?$ Lastly, what are your thoughts as to what leading firms in innovation may have in common $-$if anything? Any examples?HillTo Achieve Successful Value InnovationLower costs:$$ Eliminate: Which of the factors should be eliminated?$$ Reduce: Which of the factors should be reduced?Increase perceived consumer benefits:$$ Raise: Which of the factors should be raised?$$ Create: Which factors should be created?It is difficult to succeed at value innovation