Question: What is the difference between open rate and unique open rate? Question 2 9 options: 1 ) The open rate is the percentage of people

What is the difference between open rate and unique open rate?

Question

29

options:

1)

The open rate is the percentage of people who opened an email, while the unique open rate is the percentage of people who opened an email only once.

2)

The open rate is the percentage of opens that an email received, while the unique open rate is the percentage of subscribers who opened an email.

3)

The unique open rate is the percentage of people who opened an email and clicked on at least one link, while the open rate is the percentage of people who opened an email.

4)

There is no difference between the open rate and the unique open rate.

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