Question: What is the difference between primary and secondary research? Under what circumstances would you use secondary research and what circumstances would you use primary research?

What is the difference between primary and secondary research? Under what circumstances would you use secondary research and what circumstances would you use primary research? What are the strengths and weaknesses of each research method? If you wanted to know how many users there are of a brand of soap and why they purchase one brand over another, which method (secondary or primary research) would you recommend and why?

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