Question: What is the difference between Return on Investment ( ROI ) and Return on Ad Spend ( ROAS ) ? Responses One relates to marketing

What is the difference between Return on Investment (ROI) and Return on Ad Spend (ROAS)?
Responses
One relates to marketing programs overall, while one measures only advertising
One relates to marketing programs overall, while one measures only advertising
One measure offline marketing and one measures digital marketing
One measure offline marketing and one measures digital marketing
One includes social media and one does not
One includes social media and one does not
They are the same

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