What is the difference between unaided awareness and aided awareness in marketing research?

Question $10$Answer

a$.$

Unaided awareness measures customer satisfaction, while aided awareness measures customer loyalty.

b$.$

Unaided awareness involves providing a list of products, brands, or companies for respondents to select from, while aided awareness does not provide any prompts.

c$.$

Unaided awareness does not involve any prompts for a product, brand, or company, while aided awareness involves providing a list of products, brands, or companies for respondents to select from.

d$.$

Unaided awareness is used to develop new products, while aided awareness is used to improve existing products.

e$.$

Unaided awareness focuses on internal company data, while aided awareness focuses on external data.