Question: What is the difference between vanity and actionable metrics? 2. An eCommerce business has asked you to take over marketing analytics for them. What would

What is the difference between vanity and actionable metrics?

2. An eCommerce business has asked you to take over marketing analytics for them. What would be your process in deciding how to move forward and what to track?

3. Discuss one of the 4 levels of marketing analytics maturity and the key challenges in that level of maturity.

4. What is the viral coefficient?

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