Question: What is the difference, in your own words, between a passive and active strategy on social media? What is a brand that actively engages their

What is the difference, in your own words, between a passive and active strategy on social media? What is a brand that actively engages their audience on social media? What is a brand that remains passive on social media? Please provide links to both social media pages that you reference and critique BOTH brands. Do they follow the rules of Engagement for SMM? Which rule do they follow the best? The worst?

Provide examples and cite all sources.

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