Question: What is the drawback in basing advertising budgets on a fixed percentage of sales? Results are ineffective. There are no drawbacks. Every company has different

What is the drawback in basing advertising budgets on a fixed percentage of sales?
Results are ineffective.
There are no drawbacks.
Every company has different positioning and advertising strategies.
A downturn would reduce the budget when more may be needed.
The technique is complicated to use.

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