Question: What is the general rule for how many segments to focus on at a time? Companies should focus on the most attractive segment. Companies should
What is the general rule for how many segments to focus on at a time?
Companies should focus on the most attractive segment.
Companies should focus on all segments for which the required return on investment can be made.
Companies should eliminate half of the segments by focusing on the most attractive
Companies should focus on the three most attractive segments.
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