Question: What is the important difference between paying for a search ad and paying for a display ad is: search advertisers most of the time use

What is the important difference between paying for a search ad and paying for a display ad is:
search advertisers most of the time use CPC whereas display advertisers use only CPM
search advertisers use bidding system while display advertisers use fixed amount
search advertisers use CPC whereas display advertisers use CPC, cost per mille, or CPA
There is no difference between paying for a search ad and paying for a display ad.
What is the important difference between paying for a search ad

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