Question: What is the key difference between a Supply Side Platform ( SSP ) and a Demand Side Platform ( DSP ) in digital advertising? SSP
What is the key difference between a Supply Side Platform SSP and a Demand Side Platform DSP in digital advertising?
SSP and DSP are both used by advertisers to sell ad space.
SSP and DSP are both used by publishers to sell ad space.
An SSP is used by publishers to sell ad space, while a DSP is used by advertisers to buy ad space.
An SSP is used by advertisers to buy ad space, while a DSP is used by publishers to sell ad space.
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