Question: What is the key difference between value - based segmentation and need - based segmentation? Value - based segmentation groups customers by product preferences Value
What is the key difference between valuebased segmentation and needbased segmentation?
Valuebased segmentation groups customers by product preferences
Valuebased segmentation focuses on emographic data
Needbased segmentation addresses customer needs and preferences
Needbased segmentation targets highvalue customers
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