What is the main difference between a want and a need within the consumer buying process?

Select one:

a$.$ Needs are related to specific products, whereas wants occur only when the consumer

has the ability to purchase the product.

b$.$ Needs and wants are essentially the same, except that consumers will pay more for

products they need.

c$.$ Needs focus on specific elements of a product's quality, whereas wants are related to the

"extras" that add value to the product.

d$.$ Needs are based on discrepancies between actual and desired satisfaction, whereas

wants occur relative to specific products that can fulfill a need.Companies such as The Home Depot and IKEA are using this pricing strategy since they provide

customers with adequate customer services as well as high$-$quality products at reasonably low

prices. What is this pricing strategy?

Select one:

a$.$ value$-$based pricing

b$.$ market equity pricing

c$.$ prestige pricing

d$.$ relational pricing