Question: What is the main difference between multichannel and multitouch attribution? Question 1 5 options: 1 ) Multichannel attribution looks at channels while multitouch attribution looks

What is the main difference between multichannel and multitouch attribution?
Question 15 options:
1)
Multichannel attribution looks at channels while multitouch attribution looks at interactions.
2)
Multichannel attribution looks at interactions while multitouch looks at segments.
3)
Multitouch attribution requires web analytics while multichannel attribution cannot be done with web analytics.
4)
Multitouch attribution complex while multichannel attribution is simpler.

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