Question: What is the main difference between naming broad product - markets and market segmentation? Multiple Choice 7 : 1 1 Naming involves breaking down markets,
What is the main difference between naming broad productmarkets and market segmentation?
Multiple Choice
:
Naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
Naming is a computerized process, while segmentation requires more thought.
Naming identifies popular terms associated with the product, while segmentation identifies a market
Naming involves looking for similarities, while segmentation involves looking for differences.
Naming is concerned with customers, while segmentation is concerned with product features.
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