Question: What is the main difference between optional product pricing and captive product pricing? Difference in product attributes on a perception map. The ability to produce
What is the main difference between optional product pricing and captive product pricing?
Difference in product attributes on a perception map.
The ability to produce and rely on complementary accessories.
Necessity of the additional products.
Their application varies by if the product is part of a product mix.
There is no difference in these strategies.
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