Question: What is the main difference between the Alternative CLV formula vs . the Standard CLV formula? The Alternative CLV formula assumes that the initial cash

What is the main difference between the "Alternative" CLV formula vs. the "Standard" CLV formula?
The "Alternative" CLV formula assumes that the initial cash flow for a customer is certain and received at the beginning of the first period
The "Alternative" CLV formula assumes that a customer's margin and retention rate do not vary over time.
Both formulas are identical
None of the choices
The "Alternative" CLV formula assumes that a customer's margin and retention rate increase over time.My
What is the main difference between the "Alternative" CLV formula vs.

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