What is the main idea of the article What does it propose? Do you think this is
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Question:
What is the main idea of the article What does it propose? Do you think this is reasonable advice? Do you think that anything is missing from the article? What would you change or add to the article?
How would you feel as an employee that was the audience for the "inside selling" effort? Is this a good thing? How do you perceive it? What are the advantages or disadvantages?
Read the Harvard Business Review article "Selling the Brand Inside," by Colin Mitchell. https://hbr.org/2002/01/selling-the-brand-inside
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Financial Accounting
ISBN: 978-1259103285
5th Canadian edition
Authors: Robert Libby, Patricia Libby, Daniel Short, George Kanaan, M
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