Question: what is the main topic in Edeling, A . , Srinivasan, S . , & Hassens, D . ( 2 0 2 1 ) .

what is the main topic in Edeling, A

.,

Srinivasan, S

.,

& Hassens, D

. (2021) .

The marketing

finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research. International Journal of Research in Marketing

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