Question: what is the maximum increased advertising expenditure Ignoring your answer to above part, assume that fixed manufacturing overhead was $100,000 and the fixed selling and

what is the maximum increased advertising expenditure

Ignoring your answer to above part, assume that fixed manufacturing overhead was $100,000 and the fixed selling and administrative expenses were $81,000. The marketing vice president feels that if the company increased its advertising, sales could be increased by 19%. What is the maximum increased advertising cost the company can incur and still report the same income as before the advertising expenditure, assuming that the contribution margin ratio remains unchanged? Maximum increased advertising expenditure $

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