Question: What is the most common factor contributing to CRM failures? Lack of sponsorship from senior management Protracted projects with ambitious goals Poor integration between CRM

What is the most common factor contributing to CRM failures?
Lack of sponsorship from senior management
Protracted projects with ambitious goals
Poor integration between CRM and core business syste
Lack of end-user incentives
What is the most common factor contributing to CRM failures? Lack

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