What is the most popular method for gathering primary data, in which a researcher interacts with people to obtain facts, opinions, and attitudes? Select one: a. experiment oriented O b. observation research O c. heuristic oriented O d. survey research Coca-Cola has come up with a new formula. They want to know if the product is going to be a success. What is the first step in answering this question? Select one: O a collect the data O b. plan the research design O c. identify and formulate the problem/opportunity to be studied O d. specify the sampling plan Which of the following is a case where companies would NOT want to use a Microblog? Select one: O a. to promote a brand-new product O b. to share links to the official company website O c. to provide a customer with complex instructions on how to use a product O d. to direct customers to its corporate blog What is characterized by the researcher's altering one or more variables-such as price or package design-while observing the effects of those alterations on another variable (usually sales)? Select one: O a research problem b. experiment C. sampling frame d. observation research project