What is the next step in the consumer decision-making process after a consumer recognizes the need for a product?

Evaluation of alternatives

Information search

Purchase

Post-purchase evaluation

Which element in the marketing mix is demonstrated by a magazine subscription service employing telemarketing strategies during early evening hours?

Price

Product

Place

Promotion

A manufacturer of an inexpensive hair dryers includes a detailed description of product features on the box.

To which customers should this marketing approach appeal?

Information seekers

Impulse Buyers

Bargain hunters

Status seekers

A minor league sports team holds a "veteran's day" event, where local veterans are honored in a ceremony before the game.

Which component in the promotional mix is this an example of?

Merchandising

Advertising

Public relations

Sales

A sales approach uses multiple sales people for each customer.

Which selling style is this an example of?

Relationship

Consultative

Aggressive

Team