Question: What is the potential loss in 2 0 2 0 sales and gross profit if Body Armor successfully increases its footprint i . e .

What is the potential loss in 2020 sales and gross profit if Body Armor successfully increases its
footprint i.e. adds more store coverage (from 30% coverage to 50%) in the convenience store
channel and all the loss in sales comes from our sales (no impact on Powerade). Hint: Body
Armor captures 9.3% share with only 30% coverage in convenience store and its sales channel
mix is 50/50. With their new plan their channel mix % will change in 2020

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