Question: What is the primary difference between proactive and reactive approaches to media relations? which party is instigating or steering the conversation the media channels used

What is the primary difference between proactive and reactive approaches to media relations?
which party is instigating or steering the conversation
the media channels used to release marketing information
the type of information being discussed in the media
how much time the marketer had to prepare for the messaging
What is the primary difference between proactive

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