Question: What is the primary purpose of substantive coding in grounded theory research? A . To segment raw data into meaningful units and assign descriptive codes.

What is the primary purpose of substantive coding in grounded theory research?
A. To segment raw data into meaningful units and assign descriptive codes.
B. To categorize data into predefined theoretical frameworks.
C. To assign numerical values to data segments.
D. To conduct statistical analysis on qualitative data.

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