Question: What is the problem with using age as a basis for segmentation? a.There is no promotional strategies for older people. b.As a basis for segmentation,
What is the problem with using age as a basis for segmentation?
a.There is no promotional strategies for older people.
b.As a basis for segmentation, income is always better than age.
c.Wealthy people are always older.
d.Young people don't have disposable income.
e.Buying behaviour varies greatly within the same age demographic.
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