Question: What is the process called that uses software that incorporates mathematical formulas to search a database for patterns and relationships that enable companies to better

What is the process called that uses software that incorporates mathematical formulas to search a database for patterns and relationships that enable companies to better understand their customers' needs and consequently market their products and services more effectively towards them.

A social networking

B CRM

C market segmentation

D data mining

What is the process called that uses software

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