What is the right launch strategy for Eco$7?$ Should Avellin go with the

recommended retail price of $$6\mathrm{.}75$ per quart or lower $($i$.$e$.,$ discount$)$ the price?

Should Avellin distribute Eco$7$ exclusively to Aventage stores or to independent DIFMs? Be sure to discuss the pros and cons of these options before presenting your recommendation. Remember that there are numerous ways to combine pricing and distribution decisions, but not every decision can be logically combined. Avellin must develop a coherent marketing strategy.