Question: What is the similarity between a consumer preference for prices that end in . 9 9 and a sale item's price that ends in .

What is the similarity between a consumer preference for prices that end in .99 and a sale item's price that ends in .96?
They are both odd pricing strategies.
They are both cost-based pricing strategies.
They are both competitive pricing strategies.
They are both EDLP pricing strategies.
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What is the similarity between a consumer preference for prices that

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