Question: What is the underlying problem in this case from Fender CEO Andy Mooney's perspective? What are some of the causes of this problem? Do you

  1. What is the underlying problem in this case from Fender CEO Andy Mooney's perspective?
  2. What are some of the causes of this problem?
  3. Do you believe Fender's strategy and plans will turn around the company? Explain.
  4. And this one application question. (It is #5 in Application of Chapter Content section) : Based on CEO Mooney's standard for success in making sure beginners stick with their guitars, develop a planning/control cycle to make sure Fender is headed in the right direction

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