What is the value of knowing your customer acquisition cost? You know if how much you are spending to acquire a customer is worth it. You know how much money you need to allot for next year's marketing budget. You know how to show your boss that you are doing a good job. You know if your current campaign is working.

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Knowing your customer acquisition cost CAC is valuable for several reasons Evaluate Costeffectiveness Understanding your CAC helps you assess the cost... View the full answer