What is the Vera Bradley's current mission statement? Has it changed or remained the same through the years? How well does it accomplish the ideals of a good mission statement as described above? What might be a good mission statement for the organization going forward?

What are the Vera Bradley organization's long-term goals? Have they changed or remained the same through the years? How well do the organization's long-term goals accomplish the ideals of good long-term goals as described above? Pending insights gained from a thorough SWOT analysis, which will in occur in subsequent steps of our study, what might be good long-term goals for the organization going forward?

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