What is user$-$generated content $($UGC$)$ in the context of social media marketing?

Content created by professional marketers and influencers for promotional purposes.

Content that is entirely automated and generated by artificial intelligence.

Content that is created and shared by social media users about a brand or product.

Content that is exclusively shared through paid social media advertising.

Question $11$

What is the purpose of conducting a competitive analysis in social media marketing?

To determine the target market's interests and behaviors.

To assess the strengths, weaknesses, opportunities, and threats of a company's social media preser

To create customer personas and identify the target market.

To identify what competitors are doing on social media and gain insights for improving one's own s