Question: What is value - based bidding? It's a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding

What is value

-

based bidding?

It's a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.

It's a Smart Bidding strategy that relies on machine learning to deliver the highest click

-

through rate possible, by bidding for conversions that drive business objectives.

It's a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.

It's a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.

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