What is vertical extension of a brand? Question 2 2 Answer a . . When a brand
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Question:
What is vertical extension of a brand?
Question 2Answer
a.
When a brand name is licensed out to other companies
b.
When a brand changes its name
c.
When a brand introduces a product category at different pricing point
d.
When a brand introduces many variants of a product
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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