Question: What is wrong with this corporate objective: We will increase sales by 1 5 % using a combination of new product introductions and an influencer

What is wrong with this corporate objective: We will increase sales by 15% using a combination of new product introductions and an influencer campaign.
it is not realistic
it doesn't have a deadline
it is not measurable
it is not attainable
What is wrong with this corporate objective: We will increase sales

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