Question: What is your action plan? Make sure your plan captures the specific aspects of pricing, advertising, promotion, and production. What pricing action do you suggest?

What is your action plan? Make sure your plan captures the specific aspects of pricing, advertising, promotion, and production. What pricing action do you suggest? Would you spend additional money on advertising or promotions? If so

,

how much and why? What is your core communication message? What are your promotion objectives and tactics?

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