Question: What is your branding strategy (which method will you use) for a bed and breakfast business? Why do you believe this strategy will ensure success?

  1. What is your branding strategy (which method will you use) for a bed and breakfast business? Why do you believe this strategy will ensure success?
  2. Using the tenets of the new product development process (NPDP), when will you develop a prototype of the bed and breakfast business? When and where will it be tested? How many levels of testing do you plan to do?

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