Question: What is your favorite case study from chapter 23? Can you apply one of the case study lessons to an organization in which you are

What is your favorite case study from chapter 23? Can you apply one of the case study lessons to an organization in which you are involved? Please explain.

Reference: Rosen, E. (2009). The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing

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